WARMING UP AT THE ICE TOTALLY GAMING EVENT
Replete with a plethora of vendor stands, crowds of industry experts and exotic entertainment, this year’s ICE Totally Gaming Tradeshow was a fantastic opportunity to speak with heavy-hitters in the casino gaming industry.
During the tradeshow, where online and offline casinos were connected, the time was on hold! We met up with Melissa Blau, Director of iGaming Capital. It was great to reconnect with her after our discussion panel at Casual Connect, where Chase Payne, Business Development Director at Room 8 Studio, shared their insights on casual casino topics.
At ICE, the newest trends in game development were observed, especially since more and more producers are looking externally for management of specific engineering tasks or even full game development to scale quickly and still be confident in their resources. Here at Room 8, we operate several dedicated development teams for our partners, and the demand is growing year over year.
Efficient game marketing instruments (playable ads and user acquisition videos) are the hottest topics discussed between sessions at casino-related events, and ICE was no exception. External development of creatives for this type of promotion doesn’t take a lot of time and effort, but the ROI of these campaigns is impressive.
Want to know how your business can benefit from the newest trends? Contact our Business Development Team.
